Trust Across America Radio Show

I did an interview on the Trust Across America radio show yesterday discussing my research on corporate social responsibility and sustainability. During the interview, I talked briefly about the question of whether or not it is good business to get involved in sustainability initiatives and whether these kinds of initiatives pay off. This question harkens back to the Friedman (shareholder profit maximization, CSR initiatives detract from competitiveness) versus Freeman (stakeholder approach; social responsibility can lead to long term sustainability and profits) debate.

To hear the full interview, click on the link below:

Trust Across America: …Building Great Business by Rebuilding Trust

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